Cheap designer vs Creative logo designer!
People these days somehow totally underrate logo designing. Their only fault is that they have not yet been able to understand the true powers of a professionally created, innovatively designed logo. This is the reason why they end up taking on the services of a cheap designer instead of a creative logo designer. What do you think would the outcomes of such a choice would be? Simple: Disastrous! You need to acknowledge the fact that a professionally designed logo does not come cheap. It, in no way, costs $5! What is a logo design to you? In broad terms, it beckons quick recognition in the market, adds to admiration, inspires trust, creates customer loyalty and eventually stands out for your superiority over other companies in your market sector. The fact remains that proficient and creative logo designers these days actually follow a design process which not just involves designing, but research, conceptualization, sketching and reflection – and all of that can really not be done cheap!
When you compare the designing process of a cheap designer vs creative logo designer, you are sure to understand why professional designers tend to charge a bit more. The designing procedure of a creative and professional logo designer includes:
• Design brief: An interview of the client is carried out by the designer to acquire a brief
• In-depth Research: Detailed research is executed by the designer on the industry, its history as well as the competitors of the client
• Reference: The designer researches successful logo designs in your field and gets a good idea about current trends and styles related to the design brief
• Conceptualizing: A logo design concept is produced based on the research and brief. This is just where the innovation of a creative logo designer is shown
• Presentation of the designs: Once a few logos are created, they would show them all to the client as a collection and let him choose one that is most desirable
Now, when you compare this detailed procedure to the one followed by a cheap designer, which merely entails copying another logo design, do you really think a creative logo designer would come cheap? Certainly not! The worst thing that you face when you take on the services of a cheap logo designer is that of copyright infringement. As a business, that is surely the worst thing that you would ever have to deal with!
You need to bear in mind the fact that your business logo is the very first impression that people and customers receive of your business and you really need to make sure that it is immaculate. It demands longevity; thereby giving you enough reason that a cheap designer’s copied work is just not needed. The most you can expect from a cheap logo designer is that he would be making a few amendments to another business’ logo, which obviously goes on to show that it would not be professional or original at all.
For more information about logo design. Kindly visit our website http://www.logo-design.in
